Why We're Addicted to the Interwebs

I found an eye-opening article about why e-mails and texts—the internet in general—are so addictive, and thought I might share a bit with you.

Do you ever feel like you are addicted to email or twitter or texting? Do you find it impossible to ignore your email if you see that there are messages in your inbox? Do you think that if you could ignore your incoming email or messages you might actually be able to get something done at work? You are right!

The culprit is dopamine -- Dopamine was "discovered" in 1958 by Arvid Carlsson and Nils-Ake Hillarp at the National Heart Institute of Sweden. Dopamine is created in various parts of the brain and is critical in all sorts of brain functions, including thinking, moving, sleeping, mood, attention, motivation, seeking and reward.

Pleasure vs. seeking -- You may have heard that dopamine controls the "pleasure" systems of the brain: that dopamine makes you feel enjoyment, pleasure, and therefore motivates you to seek out certain behaviors, such as food, sex, and drugs. Recent research is changing this view. Instead of dopamine causing you to experience pleasure, the latest research shows that dopamine causes seeking behavior. Dopamine causes you to want, desire, seek out, and search. It increases your general level of arousal and your goal-directed behavior. From an evolutionary stand-point this is critical. The dopamine seeking system keeps you motivated to move through your world, learn, and survive. It's not just about physical needs such as food, or sex, but also about abstract concepts. Dopamine makes you curious about ideas and fuels your searching for information. Research shows that it is the opioidsystem (separate from dopamine) that makes us feel pleasure.

Wanting vs. liking -- According to researcher Kent Berridge, these two systems, the "wanting" (dopamine) and the "liking" (opioid) are complementary. The wanting system propels you to action and the liking system makes you feel satisfied and therefore pause your seeking. If your seeking isn't turned off at least for a little while, then you start to run in an endless loop. The dopamine system is stronger than the opioid system. You tend to seek more than you are satisfied. Evolution again-- seeking is more likely to keep you alive than sitting around in a satisfied stupor. 

Dopamine loops -- With the internet, twitter, and texting you now have almost instant gratification of your desire to seek. Want to talk to someone right away? Send a text and they respond in a few seconds. Want to look up some information? Just type your request into google. Want to see what your colleagues are up to? Go to Linked In. It's easy to get in a dopamine induced loop. Dopamine starts you seeking, then you get rewarded for the seeking which makes you seek more. It becomes harder and harder to stop looking at email, stop texting, or stop checking your cell phone to see if you have a message or a new text.

And here I thought texting and surfing were just a distraction, or that cats are just that darn cute. Figures that it's brain-chemistry related. Now to overcome the addiction. And help Daughter too.

The complete article, by Susan Weinschenk, Ph.D., can be found in its entirety on the Phychology Today website.

Thanks for reading,
Cami  =)