I know people will disagree with me when I say that creativity isn't something you're born with. It isn't an all-or-nothing, either-you-have-it-or-you-don't thing. Most people who don't work in a creative field feel that creativity is about drawing pictures or, like what I do, work on the computer to make things look pretty.* "Oh, I can't draw even a stick figure," say some people (ahem, Mom—you can too!).
It's a muscle that needs flexing, stretching, and practice. My pal Stefan Mumaw knows all about that, and is a pro at helping others learn to produce brilliant ideas by getting stupid. From yesterday's Kansas City Business Journal article about getting stupid:
Everyone is creative, even certified public accountants.
Stefan Mumaw would argue that CPAs are just as creative as anybody else.
"We don't usually look at creativity as something we can improve at; we look at it as something we either have or don't have,
which isn't the case," said Mumaw, creative director at Lawrence-based marketing agency Callahan Creek.
Read the rest of the article here.
Thanks for reading, and hopefully, I'll see you this Friday!
*Don't get me started. This is a topic for another post altogether.
Good juju-spreader, storyteller, graphic designer. I'd love to hear from you!