According to the Freelancers Union's fourth annual Freelancing in America study, 57.3 million Americans are independent workers, and they project independent workers will be a majority of the U.S. workforce in just a decade. I googled the phrase, "finding & keeping clients" and got 124 million results. Yep, confirmation that the subject is top-of-mind for a rapidly growing number of us.
I've been freelancing off and on for more than 25 years, so I can say I've been around the block more than once. Or more than twice. I've had what seems like more than my share of crappy clients. Ones who didn't want to pay what I was worth, wanted projects done literally overnight, or insisted that the design changes they wanted would "make it pop" (insert violent cringe here). I even let one client convince me to create 82 proofs! What was I thinking?!
Since learning the hard way seems to be the only way I learn things, I figured out the hard way how to weed out those crappy clients, find the awesome clients, and how to keep them happy.
Here's my nutshell advice for finding your ideal clients…
Here's my nutshell advice for keeping your ideal clients...
Finding and keep great clients is about solidifying a relationship built on trust. There's no shortcut—it takes time.
But there's more to running a successful freelance business, isn't there? There's just as much internal work as there is getting-dressed-and-doing-stuff work. The internal work takes time, too. We need to get out of our own way, and trust the process. But as creatives, we like to do things our way, by ourselves, and against the grain. I get you—I mean, I am a creative after all. A rebellious one at that.
If you want help growing an awesome freelance business and become your own Freelance CEO, I can help. Just let me know.
That's it for today, thanks for reading. Good juju to you!