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Project: Rebrand
Client: Mechanical Breakdown Protection Inc. (MBPI)
Involvement: Creative director, designer, and project coordinator. Used existing logo and established brand color.

​MBPI requested a complete rebrand of all their marketing materials, based on their existing logo (which I did end up refining just a little) to better reflect the great experiences of their customers, and to position MBPI as a quality leader in their industry.

Based on my client's budget, all the images are modified stock photography. I worked within my own virtual agency, hired an established copywriter, and arranged for all printing.
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The custom-built pocket folder needed to house eleven B2B flyers, seven smaller retail brochures and a business card. All the angles for die cuts and design elements mirror the shield within in the logo. Features included a soft-touch laminate inside and out for great handling and durability, spot gloss aqueous on the cover logo, and a velcro-dot closure to keep it snug.​
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The retail brochures have soft-touch aqueous coating, double gate folds, and a custom die-cut cover. The B2B flyers also have a soft-touch aqueous coating.
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The business cards were printed with a black core via moo.com.
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The "About Us" brochure also has a custom die-cut cover, and is aqueous coated.
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All the pieces were delivered on time and within budget, making for a very satisfied client. Overall, a great collection of new marketing materials MBPI's representatives couldn't wait to get out and share with new customers.
Photos by Jason Dailey.
Good juju to you until our paths cross again (or for the first time)!

©2020 Cami Travis-Groves

EMAIL
goodjujucami @ gmail.com
PHONE
​913 244 0955
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