Project: Rebrand
Client: Mechanical Breakdown Protection Inc. (MBPI)
Involvement: Creative director, designer, and project coordinator. Used existing logo and established brand color.

​MBPI requested a complete rebrand of all their marketing materials, based on their existing logo (which I did end up refining just a little) to better reflect the great experiences of their customers, and to position MBPI as a quality leader in their industry.

Based on my client's budget, all the images are modified stock photography. I worked within my own virtual agency, hired an established copywriter, and arranged for all printing.

The custom-built pocket folder needed to house eleven B2B flyers, seven smaller retail brochures and a business card. All the angles for die cuts and design elements mirror the shield within in the logo. Features included a soft-touch laminate inside and out for great handling and durability, spot gloss aqueous on the cover logo, and a velcro-dot closure to keep it snug.​

The retail brochures have soft-touch aqueous coating, double gate folds, and a custom die-cut cover. The B2B flyers also have a soft-touch aqueous coating.

The business cards were printed with a black core via moo.com.

The "About Us" brochure also has a custom die-cut cover, and is aqueous coated.

All the pieces were delivered on time and within budget, making for a very satisfied client. Overall, a great collection of new marketing materials MBPI's representatives couldn't wait to get out and share with new customers.

Photos by Jason Dailey.